Resorts of Ontario
One Unified Strategy
— Media Kit 2026 —
Resorts of Ontario (ROO) is a not-for-profit association representing Ontario’s leading resorts, lodges, country inns, and cottage resorts. For more than 80 years, we have connected travellers with memorable, authentic Ontario experiences while supporting our members with marketing, advocacy, and industry leadership.
Independent operators are busy running their properties, often with limited time and resources to devote to larger-scale promotion or policy issues. That’s where Resorts of Ontario steps in. We provide a unified marketing platform that raises the profile of Ontario resorts year-round and an advocacy voice that ensures the interests of our members are represented.
With nearly 100 member properties, we brings together the strength of the industry into one clear voice — promoting Ontario’s resorts as destinations of choice while protecting the long-term health and vitality of the sector.
Connect with us
Kerri Sass
Executive Director
Cell: 705.330.6824
Email: kerri@resortsofontario.com
Shane Bage
Marketing & Communications Manager
Cell: 705.994.5008
Email: shane@resortsofontario.com
Why Resorts of Ontario?
We serve as a trusted voice for the Ontario resort sector by:
- Marketing & Promotion – Showcasing member resorts through our award-winning website, digital magazine, seasonal campaigns, social media, and partnerships with Regional Tourism Organizations (RTOs). These are powerful marketing programs that drive bookings.
- Industry Advocacy – Representing the interests of Ontario resorts to government, tourism partners, and allied organizations. Through collaborative partnerships with TIAC, TIAO, Destination Ontario, Regional Tourism Organizations and Destination Marketing Organizations, we create alignment and open new doors for our members.
- Sales & Partnerships – Creating advertising and promotional opportunities that drive bookings, awareness, and long-term growth for our members. Our website drives thousands of individual resort seekers directly to our member's websites, with each visitor seeing approximately 2 member sites per visit.
- Networking & Events – Hosting forums and conferences that foster collaboration, education, and innovation within Ontario’s tourism community. Our members get invaluable networking opportunities between top resorts, partners, and tourism professionals.
- Amplify Your Story – Showcasing your resort across our integrated marketing channels, including digital publications, social media, newsletters, and partner platforms. Our storytelling-focused approach highlights what makes each property unique.
- Expand Your Reach — Connecting Ontario resorts with new and emerging audiences, from international travellers to niche market segments. Through strategic partnerships and targeted outreach, we help broaden visibility and drive meaningful traffic.
“Being a member and the current president of Resorts of Ontario has been such a rewarding experience. The people, connections and the shared passion for hospitality make this community truly special. Through networking, marketing collaborations, and friendships, I have gained valuable insights and lasting relationships that have been invaluable to both my business and my love for this industry.”
The Audience We Bring You & How We Reach Them
Our Reach
Website Visitors
1 million annually
Email Subscribers
100, 000
Open Rate
25% - 35%
Social Media Followers
40,000 + across platforms
Resorts of Ontario offers a powerful platform for resorts to connect directly with motivated travellers seeking exceptional getaway experiences.
Website Visitors: Our award-winning website sees more than 1 million visitors annually, with a conversion rate of 30-40%, demonstrating a strong and consistent interest in Ontario’s resort experiences.
High Engagement: Visitors explore an average of 2.5 resorts on each visit to our website.
Email Subscribers: A list of 100,000 newsletter subscribers, eager to discover travel stories, special offers, and exclusive resort deals.
Average Open Rate: up to 35%, reflecting trust in our curated content.
Social Media Community: Over 40,000 followers across our social platforms, fostering an active community of travellers inspired by unique destinations and resort escapes across Ontario.
With this extensive reach, Resorts of Ontario provides members with a valuable opportunity to connect with a diverse, experience-driven audience passionate about travel in Ontario.
Our Demographics
Gender Divide
64% Women | 35% Men
Location
Majority based in Canada
Top Regions in Canada
Ontario & Quebec
Age Range of audience
18 - 65+
Resorts of Ontario attracts a highly engaged and qualified audience with a strong interest in travel, leisure, and meaningful resort experiences.
Women make up the majority at 64%, and visitors span the globe — with Canada leading the way, followed by the United States, China, France, Hong Kong, the United Kingdom, Germany, Ireland, and the Netherlands. Within Canada, Ontario represents the largest share of traffic, complemented by strong engagement from Quebec, British Columbia, Alberta, Nova Scotia, and Manitoba, as well as neighbouring U.S. states like New York, Virginia, and California.
Demographically, the audience is led by travellers aged 25–34, with significant representation from the 35–54 age range, reflecting both emerging and established markets of travel decision-makers.
What makes this audience particularly valuable is not just their reach but their intent — they come to Resorts of Ontario seeking inspiration and actively planning getaways, often translating directly into bookings for member properties.
Storytelling at Resort of Ontario
At Resorts of Ontario, we’ve always believed in the power of storytelling and in the strength of speaking with one collective voice. In 2025, we reinforced that commitment by transforming our annual Great Escapes guide into a dynamic digital magazine.
In 2026, we’re building on that momentum. Alongside two new magazine issues, we will significantly expand our SEO- and AI-friendly blog content, crafted by our editorial team to ensure every member is represented through thoughtful, human-led storytelling. These stories will be optimized for both traditional search engines and emerging AI discovery tools, and will highlight resorts across all seasons and regions.
Your 2026 Membership
Membership fees remain unchanged for 2026 — but the value has never been greater.
What’s Included With Your Base Membership
As a member of Resorts of Ontario, you gain access to a growing suite of visibility tools, marketing programs, and industry advocacy that directly support your success, including:
- One dedicated professionally written blog post featured on the Resorts of Ontario website, plus inclusion in additional seasonal/thematic blogs.
- Social media spotlight
- Email roundup placement (featured in seasonal roundups or RSS feeds)
- Eligibility for seasonal campaigns and RTO showcases
- Ongoing support and advocacy from the Resorts of Ontario team
- Gift Certificate Inclusion: No commissions for redeemed gift certificates
* Members who pay and submit their content by the deadline are guaranteed a dedicated blog post.
New Member Incentive!
Join the Resorts of Ontario family in 2026! We are looking forward to welcoming you. In addition to all the wonderful benefits of membership, you'll receive our one-time Resorts of Ontario welcome gift (valued at $1,575).
This includes: An Enhanced profile listing, 4 Hot Deals, 1 Listing on the Seasonal Getaways pages and Map inclusion
“Being part of Resorts of Ontario amplifies our marketing reach and connects us to a network of forward-thinking resort leaders. The shared insights, promotional opportunities, and collaborative initiatives directly support our goal of positioning Hockley Valley Resort as a premier four-season destination in Ontario.”
Partnership Opportunities
Annual marketing opportunities that go over and above your base membership
Four Tiers. One Unified Strategy.
We’ve reimagined our annual marketing program to ensure every resort — from intimate boutique lodges to full-service destinations — has the chance to shine. With Resorts of Ontario’s new 12-month marketing tiers, you pay once for the year and enjoy consistent, high-impact promotion without the hassle of buying into individual campaigns throughout the year.
Each package is professionally managed end-to-end — from content and creative to ad delivery and distribution — giving your property premium visibility while freeing you from the burden of constant marketing decisions. Whether your goal is to expand your reach, capture new markets, or elevate your brand nationally, Resorts of Ontario offers packages built to match your capacity and designed to deliver measurable results.
Sample ad:
Pinnacle
Maximum 6 resorts (Sold Out)
Ideal for high-end, marketing-ready resorts that want the works.
Includes a long-form immersive story in Great Escapes, custom reel, homepage hero, and exclusive email and social features — all backed by 12 months of targeted digital ads.
Rate: $14,995 CAD + HST
Spotlight
Maximum 24 resorts
Best value for mid- to large-sized resorts that want strong digital storytelling.
Includes a feature in a thematic immersive story in Great Escapes, homepage ad, seasonal campaign boosts, group video feature, and a guaranteed editorial newsletter spotlight.
Rate: $9,995 CAD + HST
Growth
Unlimited resorts
Our most popular option.
Balanced exposure across seasonal campaigns, Web Boost promotions, 6-month digital ads, 4 Hot Deals, and social visibility — ideal for resorts that want to grow awareness and traffic.
Rate: $4,995 CAD+HST
Essentials
Unlimited resorts
Entry-level access to the Resorts of Ontario marketing ecosystem. Includes a featured Hot Deal, Web Boost tile, 1-month of display ads, social post inclusion, and presence in regional RTO lists.
Rate: $1,200CAD + HST
Pinnacle Tier
- Ideal for high-end, marketing-ready resorts that want the works
- Long immersive story in Great Escapes magazine (exclusive)
- 12 months of ads across the Resorts of Ontario website and the magazine homepage
- Custom seasonal video asset (Reel)
- Paid media inclusions
- 12 Hot Deals e-blast & website
- Minimum 8 social posts
- Minimum 3 blog post inclusions (non-dedicated)
- 2 seasonal getaways listings per season
- Enhanced profile listing
- Quarterly ROI traffic report
Rate: $14,995 CAD + HST SOLD OUT!
(maximum 6 resorts, no duplicates)
Spotlight Tier
- Inclusion in one thematic article in Great Escapes magazine (non-exclusive)
- 12 months of ads across the Resorts of Ontario website and the magazine homepage
- Group seasonal video or reel
- Paid media inclusions
- Social Media inclusion
- 8 Hot Deals e-blast & website
- Minimum 6 social posts
- Minimum inclusion in 1 blog post (non-dedicated)
- 1 seasonal getaway in each season
- Enhanced profile listing
- Reporting snapshot
Rate: $9,995 CAD+HST
(Maximum 24 resorts, * Pinnacle and Spotlight resorts cannot be in the same Great Escapes issue)
Growth Tier
- 180 days (6 months) of ads across the Resorts of Ontario website
- 4 Hot Deals
- Reels (shared or regional)
- Paid media inclusions
- Social Media inclusion
- 3 seasonal getaway spots (your choice of seasons)
- Enhanced profile listing
- RTO campaign eligibility
Rate: $4,995 CAD + HST
(balances value and visibility)
Sample ad
Essentials Tier
- 30 days (1 month) of ads across the Resorts of Ontario website
- 2 Hot Deals
- Social Media inclusion
- Included in RTO lists if applicable
Rate: $1,200 CAD+HST
(Entry tier works out to $100/month; pay upfront with your membership fee and receive 2 months free — you only pay $1,000 + membership fee + HST)
Regional Tourism Organizations and Destination Marketing Organizations Regional Showcase Campaigns
Branded, Trackable, High-Impact Campaigns for Ontario’s Tourism Regions
Regional Tourism Organizations (RTOs) and Destination Marketing Organizations (DMOs) play a critical role in driving visitation and supporting tourism operators. Resorts of Ontario offers professionally managed, turnkey showcase campaigns designed to:
- Spotlight tourism-ready resorts in your region
- Deliver measurable digital exposure through co-branded assets
- Support your operators while elevating regional brand visibility
- Leverage Resort of Ontario's existing campaigns, paid media buys, and 95,000+ email subscribers for amplified reach
These campaigns are fully executed by the Resorts of Ontario team — from strategy and content creation to ad delivery, partner promotion, and performance reporting.
You choose the region and participating resorts. We take care of the rest.
WHY Regional Tourism Organizations and Destination Marketing Organizations Invest with Resorts of Ontario
|
Benefit |
What You Get |
|---|---|
|
Branded Showcase Page |
Dedicated landing page featuring your RTO/DMO logo, seasonal messaging, and map |
|
Feature Control |
You choose the resorts (must be Resorts of Ontario member), and we spotlight them professionally |
|
Paid Media Boost |
Targeted social media advertising to Ontario drive markets |
|
Newsletter Feature |
Region featured in editorial newsletter (95K subscribers) or custom email send |
|
Co-op Ready |
Eligible for Destination Ontario matching funds and campaign support |
|
Reporting Dashboard |
Post-campaign report showing reach, clicks, and performance per resort |
|
Storytelling Assets |
Reusable content (e.g., videos, itineraries, blogs) for your own channels |
À La Carte & Additional Marketing Options
For those looking to go further, Resorts of Ontario also offers à la carte marketing options that give resorts, Regional Tourism Organizations, and Destination Marketing Organizations the flexibility to layer on extra visibility when it matters most.
Examples Include:
|
Type |
Rate |
|---|---|
|
Email Newsletter Sponsorship |
$995 per send |
|
Homepage banner |
$995 per month |
|
Additional Campaign Boosts |
$795 per month |
Partner with Resorts of Ontario
Our Ontario Resort Partners in 2025:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
